Herbal & Traditional Products

Bridging tradition and regulation to accelerate global access for herbal and natural health products. 

Industry Overview

Rooted in centuries of use, herbal and traditional medicine is now a commercial powerhouse blending cultural heritage with modern compliance. Products span Ayurveda, TCM, and botanical extracts - serving both mainstream wellness and therapeutic needs. Global expansion requires cross-market substantiation, labeling alignment, and safety documentation to navigate divergent classification and approval regimes.

$233

Billion Global Market

8.2%

Global CAGR

20,000+

Medicinal Plants Documented

Key Challenges

Where Traditional Knowledge Meets Modern Regulatory Barriers 

Herbal, Ayurvedic, and traditional medicine brands face rising regulatory scrutiny - from product classification to cross-market substantiation - limiting their ability to scale globally. 

Varying Definitions of ‘Traditional’ Across Regions 

Ayurveda, TCM, Unani, Kampo, or Siddha products are classified differently across markets - leading to complexity in registration and claims. 

Lack of Harmonized Classification and Registration Pathways 

No global pathway exists - each region demands localized documentation, licenses, and regulatory navigation. 

Fragmented Global Frameworks

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Claims Substantiation Challenges 

Historical use doesn’t always meet scientific evidence standards - limiting marketing and health claims internationally. 

Safety and Contamination Testing Requirements 

Heavy metal, microbial, and pesticide residue tests are mandatory in many markets - often requiring batch-level testing and third-party COAs. 

Local Labeling and Cultural Sensitivity Gaps 

Local naming conventions, Arabic, Thai, Bahasa or Latin translations, and culturally adapted labels are mandatory in many markets. 

Regulatory Evolution in High-Growth Markets 

Markets like UAE, Indonesia, and Malaysia are rapidly evolving - often tightening traditional product regulations toward mainstream pharmaceutical standards. 

How Regnova Helps

From Ayurvedic and TCM classification to cross-market claim substantiation, Regnova helps herbal and traditional brands meet modern regulatory standards - without losing their identity. 

Regulatory Strategy & Product Classification 

We assess your formulation and determine the most feasible regulatory path in each target market (e.g., dietary supplement, TCM, traditional herbal medicine, NHP, or health supplement) 

Gap Analysis & Technical Documentation Support  

We review your technical files and identify gaps based on local regulations (e.g., FDA 21 CFR, EU Regulation 1924/2006, AYUSH standards, etc.)

Dossier Compilation & Submission 

Preparation of CTD/eCTD dossiers for THMPs, FSMPs, and TCM products 

Claims Substantiation & Label Compliance 

We help you craft compliant marketing claims and ensure your labels meet the language, font size, warning, and ingredient disclosure requirements in each country. 

MAH and Local Agent Enablement 

Act as your Marketing Authorization Holder or help appoint qualified in-country partners 

Post-Market Surveillance & Renewal Support 

We offer lifecycle regulatory services including periodic renewals, safety monitoring, batch release, and recall preparedness. 

Product Innovation & Reformulation Advisory 

Advise on reformulation strategies to meet regulatory limits (e.g., restricted herbs, heavy metals)  Optimize for ingredient compliance, bioavailability, or cost efficiency  Recommend globally accepted excipients and processing aids 

Post-Approval Lifecycle Management 

Handle renewals, variations, labeling changes, PV systems, and GMP compliance

Clinical Study Design & Traditional Use Evidence Compilation 

Support generation of traditional use evidence (20–30 years documentation where needed)  Collaborate with CROs to design bridging or observational studies  Prepare bibliographic evidence for EU/Canada/NHP applications 

That’s why we built RegNova

Your execution-first partner, bridging regulatory precision with innovation acceleration

Real Results. Global Impact.

From fast-track launches to seamless regulatory transitions, see how RegNova powers brands toward global expansion success.

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